I see it all the time.
A woman entrepreneur sets an intention at the beginning of the year to create a certain amount of income. In January, she’s excited for the money breakthroughs she’s certain she’ll create this year. By March, she’s already stressed out because her marketing efforts aren’t working, she’s looking for … no needs clients … and she’s feeling desperate. What’s going on?
Setting intentions and goals are all important. But, without a specific plan about how to reach the goal, and consistent marketing, your chances of success are Slim to None …. and Slim just left the building!
The problem is many women get overwhelmed by the planning process, and confused by all the seemingly endless detail that goes into creating a marketing calendar.
The solution? Seek a streamlined, simple process to create your marketing calendar. Doing this will ensure you will fill your programs with less effort, and create the income your desire.
Here are four simple tips how to create your marketing calendar.
1. Set your Annual Bold Money Goal
How much money do you want to create this year? To calculate this dollar amount, add up your personal living expenses, total business expenses, taxes, and the “fun” money amounts; those amounts you want to create for vacation, and put into investments and retirement accounts, college savings, etc.
Add up all these amounts. The total is your Annual Bold Money Goal, and is the GROSS AMOUNT of income you want to earn in 2013.
2. Decide which programs you will offer this year to create income.
Be intentional about creating cash flow and getting clients. To start, take an inventory of your current offerings. Here is an example list of a few of my programs:
* Art of Income Creation 90-Day Private Program
* 6-Figure Platinum Program Secrets 1-Day Private Intensive
* Brand Your Brilliance 1-Day VIP Intensive
3. Decide how many clients you want to enroll in each of your offerings.
Okay, you know your Annual Bold Money Goal. You know which programs you want to offer. Now it’s time to decide how many people you want to enroll into each program to meet your money goal.
Tip: Create an Excel® spreadsheet that has a column to list your programs, number of people to enroll in each program, the dollar amount of each offer, and the total dollars. Add up the total dollars and compare it to your Annual Bold Money Goal.
4. Decide the timing of each offer and create a marketing launch calendar.
Now decide the date when you will offer each program during the year. To market each program to your email list, be sure to give yourself enough time. My recommendation is to plan 6 weeks of active marketing to market each program, and 2 to 4 weeks for post-launch activities. Here is each step of the marketing launch sequence:
* Pre-launch activities (taking surveys, seeding, “I’ve got a question for you”, building anticipation)
* Launch activities (previews, sales open period, email promotions, timing of disappearing bonuses)
* Post-launch activities (making the sale stick, collecting testimonials, client care activities)
If you are hand-inviting people to fill a program, your marketing time may be as little as 2 weeks, or even faster!
Tip: Print a blank calendar template and fill in specific marketing activities you will do on what date. Follow your calendar to implement your launch plan!
To get clients and create income you must plan to consistently market your offerings.
You must also consistently implement list-building activities so you have a steady stream of new prospects entering your sales and marketing funnel.
By creating a plan, and then implementing it, you will “hit your target” and achieve your income goals with greater ease!
A woman entrepreneur sets an intention at the beginning of the year to create a certain amount of income. In January, she’s excited for the money breakthroughs she’s certain she’ll create this year. By March, she’s already stressed out because her marketing efforts aren’t working, she’s looking for … no needs clients … and she’s feeling desperate. What’s going on?
Setting intentions and goals are all important. But, without a specific plan about how to reach the goal, and consistent marketing, your chances of success are Slim to None …. and Slim just left the building!
The problem is many women get overwhelmed by the planning process, and confused by all the seemingly endless detail that goes into creating a marketing calendar.
The solution? Seek a streamlined, simple process to create your marketing calendar. Doing this will ensure you will fill your programs with less effort, and create the income your desire.
Here are four simple tips how to create your marketing calendar.
1. Set your Annual Bold Money Goal
How much money do you want to create this year? To calculate this dollar amount, add up your personal living expenses, total business expenses, taxes, and the “fun” money amounts; those amounts you want to create for vacation, and put into investments and retirement accounts, college savings, etc.
Add up all these amounts. The total is your Annual Bold Money Goal, and is the GROSS AMOUNT of income you want to earn in 2013.
2. Decide which programs you will offer this year to create income.
Be intentional about creating cash flow and getting clients. To start, take an inventory of your current offerings. Here is an example list of a few of my programs:
* Art of Income Creation 90-Day Private Program
* 6-Figure Platinum Program Secrets 1-Day Private Intensive
* Brand Your Brilliance 1-Day VIP Intensive
3. Decide how many clients you want to enroll in each of your offerings.
Okay, you know your Annual Bold Money Goal. You know which programs you want to offer. Now it’s time to decide how many people you want to enroll into each program to meet your money goal.
Tip: Create an Excel® spreadsheet that has a column to list your programs, number of people to enroll in each program, the dollar amount of each offer, and the total dollars. Add up the total dollars and compare it to your Annual Bold Money Goal.
4. Decide the timing of each offer and create a marketing launch calendar.
Now decide the date when you will offer each program during the year. To market each program to your email list, be sure to give yourself enough time. My recommendation is to plan 6 weeks of active marketing to market each program, and 2 to 4 weeks for post-launch activities. Here is each step of the marketing launch sequence:
* Pre-launch activities (taking surveys, seeding, “I’ve got a question for you”, building anticipation)
* Launch activities (previews, sales open period, email promotions, timing of disappearing bonuses)
* Post-launch activities (making the sale stick, collecting testimonials, client care activities)
If you are hand-inviting people to fill a program, your marketing time may be as little as 2 weeks, or even faster!
Tip: Print a blank calendar template and fill in specific marketing activities you will do on what date. Follow your calendar to implement your launch plan!
To get clients and create income you must plan to consistently market your offerings.
You must also consistently implement list-building activities so you have a steady stream of new prospects entering your sales and marketing funnel.
By creating a plan, and then implementing it, you will “hit your target” and achieve your income goals with greater ease!
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