samedi 25 mai 2013

SEO Competitive Analysis: The Best performing Approach


By Brandon A. James


Prior to starting up any SEO campaign it is important not only to do an ideal keyword research to ensure you are concentrating on the best keywords that individuals actually make use of to seek out your goods or services.

It's also very important that you perform an SEO competitive analysis. By the process, you'll be ready to uncover the status of the keywords you happen to be aiming for if it is too competitive or not, and starting up with yet another keyword phrase may be a perfect option that you should do.

Before you can validate the competitiveness of a keyword, there certainly are a lot of points that you should consider first. The quantity of competing sites that makes use of exactly the same keyword on their sites is among the earliest signs that most people in the SEO sector use.

To let that happen just type your keyword into Google and place quotation marks around it and Google will show you just about all websites that contain this exact keyword in their site. As soon as you see a low quantity of search results, then it just suggests that there are only a few websites who are competing for that specific keyword.

Even so this estimate only lets you know how many websites might be concentrating on the same key phrases, yet what it doesn't tell you is how well they have optimised their web site.

What counts most is the competition on the first page of Google. This is the perfect spot for generating money and that's where you can find the top rivals.

You could attain results even if you are not the best quality SEO on the planet. What you should do is to try out your best to outrun the web site that currently ranks number one for your chosen key-phrase.

The next step to your competitive research is to validate the backlink profile of your rivals. Back links still are the leading SEO factor and therefore deserve special awareness.

You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.

Some other thing that has not change with time is: Size matters! Those huge web sites that include many indexed pages will surely trash those small people.

To find out how many web pages your competitor has indexed by Google simply do a site-search on Google. You could input the site:domain.com in the search box of Google and you'll then have a list of the actual number of pages they currently have within their index for the particular domain that you look for.

To make things even easier here at the Perth SEO Company we make use of a program known as Market Samurai that could do all of the above and much more with the click of a button.

This Market Samurai will also help you find out the value of a certain keyword dependant upon Google Adwords costs per click, the amount of sites that make use of the keyword within the title tag, in the anchor text as well as the quantity of other relevant SEO specifics including the total number of referring websites or the PageRank.




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